UPAYA HUKUM TERHADAP PELANGGARAN HAK MEREK DI INDONESIA BERDASARKAN UNDANG-UNDANG NOMOR 20 TAHUN 2016 TENTANG MEREK DAN INDIKASI GEOGRAFIS

• Yuni Handayani

  UIN Sunan Gunung Djati Bandung

  Author

• Rosita Amelia

  Author

• Ratu Ayu

  Author

• Silvia Damai

  Author

• Robkhatul Aeni

  Author

• Ikhwan Aulia Fatahillah

  Author

Trademark rights are a part of intellectual property rights that play a crucial role in maintaining the identity, reputation, and economic value of a product or service. In Indonesia, regulations governing trademark protection and enforcement are stipulated in Law No. 20 of 2016 on Trademarks and Geographical Indications. Despite these legal provisions, violations such as counterfeiting and unauthorized use remain prevalent across various sectors. This study aims to explore the legal protection of trademark rights, analyze the factors that contribute to trademark infringements, and examine the legal mechanisms available to address these issues. Using a normative juridical approach, the findings reveal that although legal instruments exist, challenges in enforcement persist. The lack of sufficient evidence and low legal awareness among the public are significant obstacles to ensuring effective trademark protection.  Strengthening the legal protection system and implementing more effective enforcement strategies are essential steps to ensure that trademark rights are safeguarded to the fullest extent in Indonesia.

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