PENGARUH PENGGUNAAN AI UNTUK SIMULASI PEMBELAJARAN TERHADAP KETERLIBATAN BELAJAR (STUDI PADA MAHASISWA UNIVERSITAS HKBP NOMMENSEN MEDAN)

• Jois Nursaida Batubara

  Manajemen, Fakultas Ekonomi dan Bisnis, Universitas HKBP Nommensen Medan

  Author

• Raya Panjaitan

  Manajemen, Fakultas Ekonomi dan Bisnis, Universitas HKBP Nommensen Medan

  Author

The development of Artificial Intelligence (AI) in education has encouraged various learning innovations, including AI-based learning simulations. This study aims to analyze the effect of using AI for learning simulations on student learning engagement at Universitas HKBP Nommensen Medan. This research employed a quantitative approach with a causal associative research design. Data were collected through a survey method by distributing questionnaires to students using probability sampling with a simple random sampling technique. The collected data were analyzed using simple linear regression analysis. The results indicate that the use of Artificial Intelligence (AI) for learning simulations has a positive and significant effect on student learning engagement, suggesting that AI utilization can serve as an effective learning strategy to enhance student engagement in higher education.

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